Today we rendez-vous with Jeongeun Lee, CEO of Cheyul, a Korean luxury handcraft brand. 

Just as their slogan 'Be jeweled with time', I visited their gallery in Garosu-gil and saw their beautiful, timeless items, and conversed about various topics. 

From the story behind the brand name 'Cheyul', why she first started Cheyul, to what she majored in, what is 'luxury', the beauty of traditional crafts, why Cheyul products are so popular, traditional techniques such as najeonchilgi and cloisonné.

Let's see the interview through the video~