CICI Korea 2024 Korea Image Survey 

https://ko.surveymonkey.com/r/YYDJB5X

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Q1. What aspects do foreigners living or visiting Korea find most convenient in their daily lives? (Please choose all that apply) 

1 Convenient public transportation 

2 Delivery apps 

3 Friendly and prompt services 

4 High-speed internet and Wi-Fi  

5 Swift administrative processes 

6 Heating and cooling in buildings 

7 Other (please specify) 

Q2. After K-pop, K-movies/dramas, K-food, and K-beauty, in which areas do you think Korea can become a powerhouse next? (Please choose all that apply) 

1 IT 

2 Sports 

3 Medicine and biotech 

4 Gaming 

5 Military, weapons 

6 Tourism 

7 Other (please specify) 

Q3. What should be prioritized to enhance Korea's image? (Please choose all that apply) 

1 Improvement of excessive competition culture 

2 Improvement of disaster management systems 

3 Improvement of welfare systems 

4 Improvement of North-South relations 

5 Abolition of complex administrative regulations 

6 Other (please specify) 

Q4. What aspects of Korean culture might seem unfamiliar to foreigners? (Please choose all that apply) 

1 Culture of sharing side dishes (banchan) 

2 Hierarchy based on age and ‘early birthdays’ 

3 Culture of discussing politics during meals 

4 Culture of doing things quickly (ppali ppali) 

5 Culture emphasized on trends 

6 Public bathhouses, jjimjilbang culture 

7 Other (please specify) 

Q5. After K-pop, what is the most influential genre in the global music market among Korean music? (Please choose all that apply) 

1 Traditional Korean music such as pansori and minyo 

2 Classical 

3 Vocal music such as Opera and popera 

4 Musicals 

5 Trot 

6 Hip-hop 

7 Other (please specify) 

Q6. When thinking of landmarks representing Seoul, what architectural structures come to mind? (Please choose all that apply) 

1 N Seoul Tower 

2 Dongdaemun Design Plaza (DDP) 

3 Lotte World Tower 

4 Gyeongbokgung Palace 

5 Blue House (Cheong Wa Dae) 

6 Leeum, Samsung Museum of Art 

7 Myeongdong Cathedral 

8 Other (please specify) 

Q7. What do you think is the first Korean food that comes to mind for foreigners when they think of Korean cuisine? (Please choose all that apply) 

1 Bulgogi 

2 Samgyetang (chicken soup with ginseng) 

3 Bibimbap 

4 Tteokbokki 

5 Kimbap 

6 Mandu (dumplings) 

7 Kimchi 

8 Other (please specify) 

Q8. Which of the following best describes your age group?   

1  20s  

2  30s  

3  40s  

4  50s  

5  60s  

6  Over 70  

Q9. Which continent are you from?  

1 Europe  

2 North America  

3 Asia  

4 Oceania  

5 Africa  

6 South America