main

Home > Press Release >

Press Release

View old bulletin board

Title [Events] Food in movies conveys more than taste [Korea Times 2019-04-04]
Posted by webmaster Hit 50 Date 2019.04.04

Kim Ku-chul, the deputy head editor of Munhwa Ilbo, gives a lecture on the "Present and future of K-movies and the story of food scenes in movies," Tuesday, at the residence of the Moroccan Ambassador to Korea, Dr. Chafik Rachadi. Courtesy of CICI



By Dong Sun-hwa

Food is often used as an important tool in a movie to convey a particular message or create a certain atmosphere. While most viewers have a vague grasp of the purpose of this important prop, they can't put their finger on the exact mechanism of effect as the director intends.

This situation has prompted a new genre ― checking out the foods appearing in movies and explaining them. 

Kim Ku-chul, one of the first experts in this field, said, "The power of 'movie food' is mighty," during a lecture at the residence of the Moroccan Ambassador to Korea, Tuesday. "It can facilitate people's understanding of the characters and the storyline."

Kim, also deputy editor of vernacular paper Munhwa Ilbo, talked about how he got involved in the field after being dissatisfied with just watching a movie to gain an understanding of what role food plays or how it is conveyed to the audience. 


Cucmbergimbap made by Kim Ku-chul. Courtesy of Kim Ku-chul


"I once made cucumber gimbap to delve into why the protagonist is obsessed with it in the 2016 movie 'The World of Us,'" he said. Gimbap is a Korean seaweed roll that usually comes with strips of cooked vegetables or meat. 

In the movie dealing with three elementary school students, perhaps comparable to the life of adults in psychological complexities, one protagonist shows her predilection for her divorced mom's cucumber gimbap. It is not even marinated but sliced fresh into pieces. They are put in the roll with water dripping from it. 

"The protagonist of the movie craved for cucumber gimbap to the point that she nags the mother of her friend to make gimbap in the same style. Only after making that gimbap and eating it, I concluded it is not gimbap she is eager for; she is looking for it to feel her mom's warmth." 

He added: "It must have been unsavory because her mother was not a talented cook. But for her, taste did not matter. Cucumber gimbap itself was so meaningful that she preferred it to beef gimbap, which is usually more sought-after." 

Kim said he was inspired to focus on foods after the preview event for the 2006 film "Radio Star." When the event wrapped up, he saw reporters rushing to a Chinese restaurant. 

"The cast ate 'Jajangmyeon,' Chinese black bean sauce noodles made in the Korean style in the movie," Kim said. "So all the reporters who watched the scene dashed to try the dish afterward. Thanks to this, I realized the significance of food in movies and how it could affect people's behaviors."

The Moroccan Ambassador to Korea, Chafik Rachadi, thanked Kim for sharing his movie expertise.

The event was hosted by the Korea CQ Forum of the Corea Image Communication Institute (CICI), a global culture promotion advocacy. 


Moroccan Ambassador to Korea Chafik Rachadi delivers his welcoming remarks on Tuesday at his residence. Courtesy of CICI





From top left are Kim Hyun-woo, CEO of City Industry Development; Park Yun-Jung, CEO of Mint Tour; Yip Wei Kiat, Singaporean Ambassador; Ryu Kwon-ha, President of JoongAng Daily; Lalla Hind Idrissi Bourhandbour, Third Secretary of the Moroccan Embassy; Amine El Abyad El Idrissi, First Secretary of the Moroccan Embassy; Weon Hee-soo, CEO of Dabuholdings; Bader Mohammad AlAwadi, Kuwaiti Ambassador; Eugene Bang, Country Head Director of DBS Bank Korea; Park Hae-won, President of CHA Bio F&C; Dong Sun-hwa, reporter at The Korea Times; Kim Kwi-yeon, President of CITIAP; Lee Jai-wook, attorney at Yulchon LLC; Crystal Park, interpreter; Didier Beltoise, President of Cs; Sidi Mohammed El Bakkari, Deputy Head of Mission of the Moroccan Embassy; Leila Rachadi, wife of the Moroccan Ambassador; Chafik Rachadi, Moroccan Ambassador; Choi Jungwha, President of CICI; Mohamed Alharthy, Oman Ambassador; Kim Ku-chul, Deputy Editor, Culture Desk of Munhwa Ilbo

No. Title Posted by Date Hit
623 [Events] [Diplomatic Circuit] K-movie gathering [Korea Herald 2019-04-08] webmaster 2019.04.09 43
622 [Events] Film buffs [Korea JoongAng Daily 2019-04-04] webmaster 2019.04.04 53
» [Events] Food in movies conveys more than taste [Korea Times 2019-04-04] webmaster 2019.04.04 50
620 [News] World's NO.1 Breakdance group ‘JinJo Crew’ “It’s time for the Olympic Gold Medal” [JoongAng Daily 2019-04-01] file webmaster 2019.04.01 58
619 [News] '15 second video' Snack Culture, threatening to break stronghold of '1 minute' Youtube contents [JoongAng Daily 2019-03-19] webmaster 2019.03.25 72
618 [News] Secret behind the Success of BTS [Joongang Sunday 2019-03-16] webmaster 2019.03.19 75
617 [Events] 'PIGGY DREAM is trend for 2019,' says Prof. Kim Ran-do [the Korea Times 2019-03-14] webmaster 2019.03.14 83
616 [News] Eye-catching K-fashion brands attract foreigners [Dong-a Ilbo 2019-03-12] webmaster 2019.03.12 91
615 [Events] Professor Rando Kim gives a special lecture on Mar. 12 at the Singaporean Ambassador's residence [Maeil Business Newspaper 2019-03-06] webmaster 2019.03.06 94
614 [Events] [Diplomatic circuit] LECTURE ON KAESONG EXCAVATION [Korea Herald 2019-02-27] webmaster 2019.02.27 116
613 [News] A Guy in High Heels Dreamed of Being Madonna, 'I have my alter ego when I disguise' [JoongangSunday 2019.02.23] webmaster 2019.02.25 130
612 [News] Shim Young-sook, CEO of GyodongCM, Made Korean Traditional Snack 'Gosibowl' [Mydaily 2019-02-01] webmaster 2019.02.18 144
611 [News] Korean beef jerky dreams to be charcuterie for the world [The Korea Herald 2019-01-31] webmaster 2019.02.18 141
610 [CICI Korea] Gabriela Kook in tears for 'Korean Englishman' Josh receiving award "Thank you for hanging in there…Love you baby" [Mydaily 2019-01-16] webmaster 2019.01.21 249
609 [CICI Korea] Gabriela Kook, great affection to Josh…"Such a honorable day, I tried not to cry" [White Paper 2019-01-16] webmaster 2019.01.21 176
608 [CICI Korea] Gabriela Kook, great affection to Josh…"Such a honorable day, I'm in tears" [Bridget Economy 2019-01-16] webmaster 2019.01.21 213
607 [CICI Korea] Josh's small face, Bromance picture with Lee Byung-hun 'killing gaze' [Wikileaks Korea 2019-01-16] webmaster 2019.01.21 148
606 [CICI Korea] Gabriela Kook in tears for 'Korean Englishman' Josh receiving award "Thank you for hanging in there…Love you baby" [KyeongIn Ilbo 2019-01-16] webmaster 2019.01.21 381
605 [CICI Korea] Taste of wife' Gabriela Kook, great affection to Josh "Love you baby" [Aju News 2019-01-10] webmaster 2019.01.21 165
604 [CICI Korea] "Thank you and I love you baby"…Gabriela Kook shows great affection towards husband, Josh [The Asia Business Daily 2019-01-16] webmaster 2019.01.21 174

HOME SITEMAP CONTACT US KOREAN goMain instagram facebook youtube