Culture Communication Forum 2013

www.coreaimage.org

o As a prelude to the G20 Seoul Summit which was held in 2010, CICI hosted "C20 "(Culture 20) in 2010. Spurred by the success of C20, which later became CCF, CICI hosted the culture summit meeting as an annual event from 2011.

o CICI is organizing the 4th CCF 2013 to give cultural figures from C20 countries an opportunity to experience various aspects of Korean culture. CCF culminates in a lively discussion which aims to spur the exchange of opinions about culture, communication and harmony of different cultures.

o CCF 2013 will be held in Seoul, Korea for three days from September 1 to 3 in 2013. During this period, all delegates will be able to experience the allure of Korean culture through their five senses by visiting historic sites, tasting authentic Korean food and watching Korean performances.

o CICI hopes that CCF delegates will be inspired by their cultural experiences in Korea and play a vital role in introducing Korea in their home countries through articles, media interviews and other channels. CCF also aims to communicate interactively through cultural exchanges between Korea and the delegates' countries as well.

o As this year marks CICI’s 10th anniversary, CICI would like to solidify the identity of Korean culture in the world. To this end, CICI will provide a forum at which there will be a free exchange of opinions regarding ways to improve Korea’s image in the future, following the Hallyu syndrome in 2012. In addition, the winners of the second Communication Contest hosted by CICI last April will participate to share the views of the young generation.

o CCF would like to be a stepping stone between Korea and the rest of the world by inviting cultural leaders from C20 to experience Korean culture and exchange opinions about culture and communication. Moreover, we hope Korea will become a leading country in the field of culture and communication through CCF. CCF will showcase Korea’s cultural competitiveness to the world and will play a major role in improving the image of Korea.

Date: September 1 to 3, 2013

Venue: Historical and cultural sites to experience Korean culture

Authentic hansik restaurants

Westin Chosun Hotel

Hosted by: Corea Image Communication Institute (CICI)

Under the auspices of : Ministry of Foreign Affairs, Ministry of Culture, Sports and Tourism, Korean Culture and Information Service, Korean Food Foundation, Samsung Electronics and Asiana Airlines

o The representatives for CCF are all opinion leaders in cultural and communication fields, who have been recommended by related organizations or foreign embassies in Korea.

o At the first C20, cultural figures from 17 countries including Vittorio Missoni, president of Missoni S.p.A from Italy and Guy Sorman, author from France participated. From the food and culture fields, Dorothy Hamilton, CEO of the International Culinary Center from the U.S., Lucy Waverman, food columnist of The Globe & Mail from Canada, Hemant Oberoi, Grand Chef of Taj Mahal Palace & Tower from India, Koichiro Hata, Technical advisor of Tsuji Culinary Institutes from Japan, Gerd Borgboehmer, Owner Chef of Haus Walesruh from Germany, and Judy Joo, Iron Chef from the U.K. participated. Chef Hemant Oberoi expressed his intention to do a hansik promotion in India at a meeting at the Chongwadae, the presidential residence. In fact, following C20, CICI and Taj Hotel hosted a ‘Korean Food Festival’ at Mumbai and New Delhi from 14 - 25 September, 2011 for the first time in India. At the opening dinner on September 14, there was a Taekwondo performance by ‘Y-Kick’ after the dinner. The festival promoted hansik in India; there were also numerous articles and stories about Korean food by local and domestic press. There were 41 articles about C20 in total.

o At the second CCF 2011, 16 representatives including Willy Bogner, chairman of Bogner GmbH & Co. KGaA from Germany, Anatoly Kim, Russian novelist from Russia participated. Delegates from food and culture fields were Farzana Contractor, Editor of Upper Crust India Magazine from India, Takao Sugiura, Tsuji Culinary Institute Japanese Cuisine professor from Japan and Cinda Chavich, Food Columnist from Canada. Participants visited the Noryangjin Fisheries Wholesale Market and experienced Korean culture and food culture during the three days. After CCF 2011, Cinda Chavich wrote several articles about Korean food and Korean traditional drink, soju to promote Korean food in her home country, Canada. She is also interested in writing a cookbook to introduce Korean food in Canada.

o At the 3rd CCF 2012, 16 delegates from C20 countries including Dominique Wolton, Research Director of the French National Centre for Scientific Research from France, Herman Parzinger, President of The Prussian Cultural Heritage Foundation from Germany, Kim Rando, Professor of Seoul National University from and Author from Korea, Geraldine Doogue, Presenter and host of ABC Australia from Australia, and Zhang Jun, UNESCO Artist for Peace and Chinese Konqu Opera from China visited Korea. Delegates from food and culture fields were Eric Trochon, French MOF (Meilleurs Ouvriers de France) Chef from France. At the 3^rd CCF 2012, delegates went to on a moonlight tour at Changdeokgung Palace with the Minister of Culture, Sports and Tourism after a Korean dinner to broaden their cultural horizons. The Australian delegate Geraldine Doogue is now planning to produce a documentary film to introduce and promote Korean food and culture to Australia and the rest of the world.

o Delegates for CCF 2013

James Suckling, Wine and Cigar Critic from the United States, Andrew Pettie, Head of culture for the Daily Telegraph from the U.K., Scott Miller Berry, Executive Director of Image Festival from Canada, Joachim Sartorius, Poet and Writer from Germany, Ludovic Burel, Artist and Publisher from France, Sipovskaya Natalia, Director of the State Institute of Art in Moscow from Russia, Archana Kapoor, Publisher of Hard News and Independent filmmaker from India, Gabrielle Trainor, Director of the Australian Symphony Orchestra and Chairman of the National Film and Sound Archive from Australia, Lisa Mihardja, Director of Alleira Batik from Indonesia, Jair Oliveira Composer, Singer and Producer from Brazil, Luis Arreguin, Choreographer from Mexico, Umewaka Kazuko, Japanese traditional play ‘Noh’ Producer, Helün Fırat, Managing Partner of Cer Modern Center for Modern Arts from Turkey, Paolo De Maria, Owner Chef of paolodemaria, Tian Qinxin, Theatre Director & Playwright from China and Park Joong-hoon, Actor from Korea confirmed their participation in CCF 2013.

September 1, Sunday

10:30 ~ 11:45 Visit Changdeokgung Palace

12:00 ~ 13:45 Luncheon at Siwhadam, CCF Orientation and CCF participants introduction

14:00 ~ 15:15 Visit Samsung Leeum Museum of Art

16:00 ~ 17:30 Watch Korean Traditional Musical “Miso”

17:30 ~ 18:30 Break Time

19:00 ~ 21:00 Wine Dinner with world renowned wine critic, James Suckling

September 2, Monday

10:00 ~ 10:15 Visit Institute of Korean Royal Cuisine

10:20 ~ 12:00 Visit Hyundai Card Design Library & Hyundai Card Building

12:30 ~ 14:00 Luncheon at Congdu

14:30 ~ 16:00 Visit historical and cultural sites (TBA)

16:30 ~ 18:30 Break Time

19:00 ~ 21:00 Dinner at Yongsusan

September 3, Tuesday

09:00-14:00     Forum on culture and communication and Press conference

15:00-17:00     Press interviews

18:00-21:00     CCF Night Gala Dinner  

*All events and times are subject to change.

o At the CCF 2013 Grand Discussion, delegates will share their thoughts on Korean culture, which they will have experienced through their five senses for three days. Also, they will discuss what will be the next key word to symbolize Korea to the world in 2014.

 o At the CCF Grand Discussion, delegates will express their thoughts and opinions on four ‘roads’ to Korean culture, i.e., what to see, what to eat & drink, what to enjoy & relax in Korea and what to talk about Korea. Also, under the topic of ‘Old vs. New: Presenting the case for traditional or modern culture’-'First Mover, Fast Follower', the delegates will discuss the competitiveness of Korean traditional and modern culture, as well as how Korean culture become a ‘first mover’ in the future instead of being a ‘fast follower’ as it has been in the past.

Date and Time: September 3, 2013, 9:00 a.m.

Venue: Lilac Room, Westin Chosun Hotel

Guests: 60 including CCF delegates and press

o On CCF Night, which is the finale of CCF 2013, approximately 300 international and Korean opinion leaders will be invited to enjoy various cultural performances and a sophisticated Korean dinner.

o On CCF Night, Brazilian delegate Jair Oliveira will be performing Brazilian Jazz and the Korean guitarist, Kwon Jeong-Gu will be performing "Guitar and Korean Classic Ensenble with Kwon Jeonggu," the fusion performance of the Eastern music meeting the West.

Date and Time: September 3, 2013, 6:00 p.m.

Venue: Grand Ballroom, Westin Chosun Hotel

Guests: 300 including CCF delegates, diplomats and other Korean and foreign cultural

       figures