main

Home > Press Release >

Press Release

View old bulletin board

Title [Events] 'Laziness made Korean beauty industry successful' [The Korea Times 2016-03-31]
Posted by webmaster Hit 6650 Date 2016.03.31

The CEO of Ra Beauty Core Kim Hyun-tae, center, styles the hair of Bill Miner, Country Chairman of Chevron, at the residence of Kuwaiti Ambassador Jasem Albudaiwi in Yongin-gu, Seoul, Tuesday.

/ Korea Times photo by Kim Jae-heun





By Kim Jae-heun 


The CEO of Ra Beauty Core said the secret behind the Korean beauty industry’s recent success comes from well understanding people’s laziness and finding a niche market.


“Laziness has become a key factor in developing the Korean beauty industry,” said CEO Kim Hyun-tae during the Corea Quotient (CQ) program at the residence of Kuwaiti Ambassador Jasem Albudaiwi in Yongsan-gu, Seoul, Tuesday. “People are lazy but they want to look beautiful at the same time. Korean beauty products like blemish balm (BB) cream, color control (CC) cream and cushion foundation have been invented to shorten the process of applying makeup.”


“World popular cosmetic brands like Lancome, Christian Dior and Yves Saint Laurent have later started producing their own cushion products, which is why their factories are based in Gyeonggi Province in Korea,” Kim said.


Kim introduced himself as a hairstylist-turned-beauty promoter who has been in the field for over 26 years. He became a hairdresser at 19 and it took only five years for him to become a star designer who would travel the world demonstrating hairstyling.


Riding on the popularity of Korean drama series and K-pop, he realized the potential of hallyu, or the Korean wave, and decided to let the public know more about Korean fashion secrets by holding seminars on Korean beauty products. In 2014, he was the first Asian to hold a hair show at Beauty Master Class in the L’Oreal Business Forum.


“Hallyu started with TV drama series and that was the first level. Second level, we watched the success of K-pop in Asia and Korean food and language have gained popularity along with it. Fourth stage is Korean lifestyle and cosmetics and fashion items that are the biggest spending parts for foreigners,” he said. “Especially Hong Kong and Taiwanese markets turned black as Korean cosmetic products have become must-have items among young women there. It is also happening in Southeast Asian countries like Vietnam, the Philippines, Singapore and Thailand.”


The CEO said that hallyu has made a number of people rich in the beauty market recently and disagrees with rumors that hallyu will disappear in five years, as he is witnessing plus growth in the international market.


“The reason why women love Korean cosmetics is because it makes them look young, sexy and intelligent. That is all you need for a woman,” Kim said.


Some 30 diplomats, CEOs and cultural leaders attended the CQ event, organized by the Corea Image Communication Institute (CICI) headed by Choi Jung-hwa, to attend Kim’s hour-long lecture on the growing popularity of Korean style across the world.


The CQ forum is designed to share cultural experiences and promote Korea’s image abroad. The “C” refers to culture, concentration, communication, creativity and cooperation.


The participants included Kuwaiti Ambassador to Korea Jasem Albudaiwi, Jordanian Ambassador to Korea Omar Al-Nahar, vice chairman of Renault China Francois Provost and vice chairman of Doosan Corporation James Bemowski.




jhkim@ktimes.com


No. Title Posted by Date Hit
495 [CICI Korea] 'Korean Englishman' and Ballerina Sae Eun Park receives Korean Image Award for promoting Korea[Maeil Business Newspaper 2018-12-12] webmaster 2018.12.26 3685
494 [CICI Korea] 'Korean Englishman' and Ballerina Sae Eun Park receives Korean Image Award [Edaily 2018-12-12] webmaster 2018.12.13 3795
493 [CICI Korea] Ballerina Sae Eun Park and others awarded, ‘2019 Korea Image Award’ [Kyunghyang Shinmun 2018-12-12] webmaster 2018.12.13 3457
492 [CICI Korea] Korean Image Stepping Stone Award, Korean Language···Stepping Stone Bridge Award Josh&Oli·Flower Stone Award Sae Eun Park [Newsis 2018-12-12] webmaster 2018.12.13 3378
491 [CICI Korea] Korean Language·'Korean Englishman'·Sae Eun Park receives Korean Image Award [The Asia Business Daily 2018-12-12] webmaster 2018.12.13 3241
490 [CICI Korea] Cultural group unveils winners of annual awards for promoting Korea abroad [Yunhap News 2018-12-12] webmaster 2018.12.13 3592
489 [CICI Korea] CICI Korean Image Award Ballerina Se-un Park, and Korean Culture YouTube Channel creators, Englishman Josh&Oli [Hankook Ilbo 2018-12-12] webmaster 2018.12.13 3612
488 [CICI Korea] YouTube star 'Korean Englishman', receives CICI 'Korean Image Award 2019' [CNB News 2018-12-12] webmaster 2018.12.13 3200
487 [CICI Korea] Josh & Ollie Stepping Stone Bridge Award · BallerinaSae Eun Park Flower Stone Award [문화일보 2018-12-12] webmaster 2018.12.12 3792
486 [CICI Korea] Who introduced Korea's image to the world this year? [Chosun Ilbo 2018-12-11] webmaster 2018.12.12 3110
485 [CICI Korea] CICI announces 2019 award winners [Korea Herald 2018-12-11] webmaster 2018.12.12 26030
484 [Events] CICI winter gathering looks back on this year's activities, presents next year's plans [Korea Times 2018-11-28] webmaster 2018.11.28 3493
483 [News] Traditional Korean wrestling, Ssireum became the first Inter-Korean UNESCO Cultural Heritage [Chosun Ilbo 2018-11-27] webmaster 2018.11.27 3267
482 [Events] Learning About Hanbok [Korea Herald 2018-11-13] webmaster 2018.11.13 3133
481 [Events] "Hanbok will be globalized when roles are separated"[Hankook-Ilbo 2018-11-07] webmaster 2018.11.07 3120
480 [News] "Korean is too difficult" AI has hard time acquiring Korean[Donga Ilbo 2018-10-31] webmaster 2018.10.31 3359
479 [Events] Ambassadors discuss merits of Hangeul[The Korea Herald 2018-10-29] webmaster 2018.10.29 23530
478 [Events] [Jisoo Kim's Interstellar] "Price of Housing is pricing of existence...Being rich in a sudden makes your life a bubble economy", Architect Seung H-Sang[Chosun Ilbo 2018-10-27] webmaster 2018.10.29 3895
477 [Events] Korea CQ Forum holds special lecture for opinion leaders[The Korea Times 2018-08-28] webmaster 2018.10.26 3572
476 [News] 77years old Domingo sings,'Missing Mt.Geumgang' [Chosun Ilbo 2018-10-25] webmaster 2018.10.25 3436

HOME SITEMAP CONTACT US KOREAN goMain instagram facebook youtube