The 15th Culture Communication Forum (CCF) 2024, which aims to promote and share the essence of Korean culture with the world, was held at the Grand Hyatt Hotel on June 24, 2024.

The theme of CCF 2024 is 'New Korea'. It contains the hope to draw a new blueprint for Korean culture in celebration of CCF's 15th anniversary by exploring the future of the Korean Wave and combining Korean tradition with AI technology that will lead the world's trends.

이번 행사에는 손경식 CJ그룹 회장님, 서정호 앰배서더그룹 회장님, 조현진 나라홀딩스 회장님, 필립 베르투 주한 프랑스 대사님, 압둘라 샤이프 알 누아이미 주한 UAE 대사님, 마리아 테레사 디존데베가 주한 필리핀 대사님, 칼리드 이브라힘 알하마르 주한 카타르 대사님, 이반 얀차렉 주한 체코 대사님, 자크 플리스 주한 룩셈부르크 대사님, 송승환 PMC 프러덕션 예술 총감독님, 정차영 외교부 문화교류협력과 과장님, 프란츠 호튼 페르노리카 코리아 대표님, 다니엘 메이란 LBG 대표님, 손기영 엔지켐생명과학 회장님, 오영진 코리아타임스 대표님, 이정수 플리토 대표님, 박진우 티모넷 대표님, 안호상 세종문화회관 사장님 등 총 70여명의 오피니언 리더들이 참석하여 자리를 빛내주셨습니다.

The event was attended by about 70 opinion leaders, including Sohn Kyung-shik, Chairman of CJ Group, Suh Jungho, Chairman of Ambassador Hotel Group, Hyun-Jin, Cho, Chairman & CEO of Nara Holdings Corporation, H.E. Philippe Bertoux, French Ambassador, H.E. Abdulla Saif Al Nuaimi, UAE Ambassador, H.E. Maria Theresa B. Dizon-de Vega, Philippine Ambassador, H.E. Khalid E. Al-Hamar, Qatar Ambassador, H.E. Ivan Jancarek, Czech Ambassador, H.E. Jacques Flies, Luxembourg Ambassador, Seung Whan Song, Artistic Director of PMC Production, Chung, Cha-young, Director of Cultural Cooperation at MOFA, Frantz Hotton, CEO of Pernod Ricard Korea, Daniel Mayran, CEO of LBG, Ki Young Sohn, Chairman of Enzychem Lifesciences, Oh Young-Jin, President of The Korea Times, Simon Lee, Flitto CEO, Park JinWoo, CEO of Tmonet, Ahn Ho-sang, President of Sejong Center for the Performing Arts

The forum began with open remarks from CICI President Choi Jungwha.

H.E. Philippe Bertoux, French Ambassador, delivered congratulatory remarks.

Next, there were congratulatory remarks by Mr. Seung Whan Song, Artistic Director of PMC Production.

Next, there were encouraging remarks by Mr. Sohn Kyung-shik, Chairman of CJ Group.

First, the judging of the New Korea Ideas Contest took place. Under the dynamic hosting of Mr. Simon Lee, Flitto CEO, five preliminary round winners presented their ideas on what the next wave of Hallyu that will shape the new Korea might look like. Afterwards, on-site voting was conducted via QR codes.

Second, the judging of the Korea Image Created by AI Contest took place. Mr. Simon Lee, Flitto CEO, first explained the judging criteria in detail, and then ten preliminary round winners introduced images representing Korea, created using AI technology. As with the first contest, on-site voting was conducted via QR codes.