main

Home > Press Release >

Press Release

View old bulletin board

Title [News] Survey reveals most iconic Olympic moment [Korea JoongAng Daily 2018-03-32]
Posted by webmaster Hit 331 Date 2018.04.03
Survey reveals most iconic Olympic moment

Mar 31,2018

In a Winter Olympics marked by political breakthroughs and athletic milestones, the most memorable moment from the Games, according to a new survey, was not the diplomatic overtures from North Korea, Chloe Kim’s back-to-back 1080s or the South Korean women’s curling team’s unlikely silver medal.

It was drones.

A survey of Korea’s image abroad after the PyeongChang Winter Olympics showed that drones used during the opening and closing ceremonies drew the most international attention.

The Corea Image Communication Institute, a nonprofit that promotes Korean culture overseas, conducted the survey across nine days in March. It received responses from 451 people, 227 Korean and 224 from abroad. A quarter of the foreign responses came from North America, 21.9 percent from Asia and 21 percent from Europe. The rest came from Oceania, Africa and South America.

According to the results, 89.7 percent of foreigners said the light-up drones, which flew in formation during the opening and closing ceremonies to form the shape of the Olympic rings and Soohorang, the Olympic mascot, were the most memorable part of the Winter Games.

Visits by high-profile figures like Ivanka Trump, daughter of U.S. President Donald Trump; Kim Yo-jong, sister of North Korean leader Kim Jong-un; and Japanese Prime Minister Shinzo Abe came in second with 51.8 percent.

Koreans who were surveyed offered similar responses.

When asked what contributed most to promoting the nation’s image during the Games, both Koreans and foreigners said it was the combination of traditional performance and modern technology displayed at the opening and closing ceremonies, with 81 percent of Koreans saying so and 91 percent of foreigners answering likewise.

In second was the opening of a high-speed train to Gangwon, the Games’ host province. About 16 percent of foreigners who took the survey also said “kind and friendly Koreans” boosted their image of the country.

When asked what might best promote Korea to the world, nearly 71 percent of foreigners answered food and close to 67 percent of Koreans said the same.

Korean cuisine’s international profile has been rising in recent years, especially after Michelin released its first Seoul guide in November 2016. 

“In order for Korean cuisine to be universalized, it must meet a universal standard, and I think the Michelin listing will help Korean food become a more approachable cuisine for many people,” Kim Byung-jin, executive chef of the three-starred restaurant Gaon, told the Agence France-Presse in November 2016.

Despite the worldwide popularity of Korean idol groups, K-pop came in third after social media activity as the best way to promote Korean culture to the world.

BY LAURA SONG [song.hankyul@joongang.co.kr]


No. Title Posted by Date Hit
417 [CCF] What is 'Koreanness'? Aug. 28-29 forum takes the plunge [The Korea Times 2018-08-16] webmaster 2018.08.16 6
416 [CCF] Cultural Leaders from 10 Differient Countires at One Place [Maeil Business Newspaper 2018-08-16] webmaster 2018.08.16 6
415 [CCF] CCF 2018 to discuss ‘essence’ of Korea [The Korea Herald 2018-08-14] webmaster 2018.08.14 14
414 [CCF] 10 Communication Leadears Gather in Seoul, CICI "CCF 2018' on August 28 ~ 29 [Newsis 2018-08-14] webmaster 2018.08.14 13
413 [CCF] Cultural Influencers from 10 different Countries Gather, CICI CCF on August 28 ~ 29 [Chosun Ilbo 2018-08-14] webmaster 2018.08.14 16
412 [CCF] 올해 문화소통포럼 28∼29일 열려 [Yonhap News 2018-08-13] webmaster 2018.08.14 15
411 [CCF] Non-profit group to hold forum on Korean culture, image this month [Yonhap News 2018-08-13] webmaster 2018.08.14 13
410 [Events] Tourists come to Korea with empty stomachs : Topping electronics, beauty and art, food has become the most sought-after experience to enjoy while visiting the peninsula [코리아중앙데일리 2018-08-10] webmaster 2018.08.14 17
409 [News] Good Restaurants that Even Locals Do Not Know ... Japanese Tourists Are Pouring in [JoongAng Ilbo 2018-08-06] webmaster 2018.08.08 41
408 [News] 'Gangnam Style' Ranks the 12th on Billboard's 100 Best Music Video of the 21st Century [매일경제 2018-08-02] webmaster 2018.08.07 46
407 [News] L'Escape, Turns Boutique Hotel into 'New World' [JoongAng Ilbo 2018-07-27] webmaster 2018.08.03 57
406 [News] Choreography·Vocal·Make-up···K-Pop Foreign Students "It totally worths $8900 a month" webmaster 2018.08.02 55
405 [News] The question 'Are you from Korea?' changed her life [JobsN 2018-07-26] webmaster 2018.07.26 73
404 [CCF] Korea through the lens: winners' views [PHOTOS] [The Korea Times 2018-07-24] webmaster 2018.07.24 66
403 [CCF] Photo of Seoul's nightscape tops visual contest on Korea's image [Yonhap News 2018-07-24] webmaster 2018.07.24 66
402 [CCF] Winners named for annual CICI photo, video contest [Korea joongAng Daily 2018-07-24] webmaster 2018.07.24 59
401 [CCF] CICI awards individuals for promoting Korea in photography, videography [The Korea Herald 2018-07-23] webmaster 2018.07.24 59
400 [News] '21st-century communication requires global etiquette, national acumen' [The Korea Herald 2018-07-09] webmaster 2018.07.10 96
399 [News] Hotel industry 'Seoul Jung-gu big war' ... Two new locations open in July[DongA Ilbo 2018-07-09] webmaster 2018.07.09 91
398 [News] Ed Kwon, Encounter with the American Magician David Copperfield··· A 23-year-old Young Korean Magician [2018-07-06 Newsis] webmaster 2018.07.06 124

HOME SITEMAP CONTACT US KOREAN goMain facebook twitter youtube