What comes to mind when you think of Apgujeong? On a bright, sunny day recently, I went to Apgujeong to enjoy the pop-up stores and soak up the spring vibes at cafes along the streets.

I visited the Fer à Cheval pop-up store, the only soap manufacturing company that boasts over 160 years of history and has been passing down soap-making expertise through six generations of soap masters. Then, I checked out House Dosan, where the advertisements with Blackpink's Jennie caught my eye, and explored the unique robotic art pieces. I also visited Swarovski's flagship store at Dosan Park, the brand celebrating its 129th anniversary this year.

I also learned about the interesting origin of Apgujeong and briefly stopped by the 12th Beautiful Fund Bazaar organized by the nonprofit organization Arumjigi.

Shall we go together through the video?