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Title Survey on Korea's Image after 2018 PyeongChang Olympics
Posted by webmaster Hit 586 Date 2018.03.21


We are conducting a survey in hopes to find ways to enhance the image of Korea


by elevating the attention Korea has gained after the 2018 PyeongChang Olympic Games.


We ask for just 30 seconds of your precious time in completing this survey.


All of the information that you submit will be kept strictly anonymous and will be used for statistical purposes only.

Thank you.


Begin Survey:


1. What do you think has contributed the most to attracting the world’s attention on Korea during 2018 PyeongChang Olympic Games? (please check all that apply)

1) South and North Korea marching together under a unified flag at the opening ceremony & formation of a joint team

2) Largest country participation in history (92 countries)

3) Olympic mascots ‘Soohorang’ and ‘Bandabi’; originated from traditional animals of Korea, tigers and bears

4) National teams that showed outstanding skills such as the women’s curling team that earned the nicknames “Garlic Girls” and “Team Kim”

5) Drone show at the opening and closing ceremonies

6) World’s renowned figures such as Ivanka Trump, Shinzo Abe, and Kim Yo-jung‘s visit to PyeongChang

7) Other (please specify)


2. What do you think has contributed the most to promoting Korea’s image during 2018 PyeongChang Olympic Games? (please check all that apply)

1) Korea team’s great performances in both ice and snow sports

2) Improved accessibility due to opening of KTX to Gangwon province

3) Kind and friendly Koreans

4) Clean cutting-edge facilities

5) Active promotion by Hallyu stars

6) Opening and closing ceremonies that combined tradition and modern high technology

7) Other (please specify)


3. What do you think was not well-prepared during 2018 PyeonChang Olympic Games? (please check all that apply)

1) Traffic control around the Olympic stadium

2) Lack of restaurants near Pyeongchang, Gangneung, and the Olympic stadium

3) Lodgings around the stadium overcharging tourists

4) Insufficient measures against ‘No Shows’ for Olympic Games

5) Lack of things to see around Olympic stadium

6) Lack of nearby medical facilities and manpower for ‘Norovirus’

7) Other (please specify)


4. What do you think Korea has to improve or work on in order to maintain the world’s attention on Korea after PyeongChang? (please check all that apply)

1) Financial support from the nation and corporations

2) Improving the quality of contents

3) Providing translation and interpreting services

4) Entry of Korean artists in overseas markets

5) Active promotion and marketing through global SNS network

6) Other (please specify)


5. What do you think will contribute the most to promoting Korea to other parts of the world? (please check all that apply)

1) K-pop

2) Korean food

3) Electronic devices such as smart phones

4) Promotion using SNS

5) Korean dramas and movies

6) Good results in sports

7) Other (please specify)


6. Which of the following best describes your age group?

 1) 20s

 2) 30s

 3) 40s

 4) 50s

 5) 60s

 6) Over 70


7. Which continent are you from?

1) South America

2) Oceania

3) Africa

4) Asia

5) North America

6) Europe


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